Ecommerce Website Design & Development
The first thing which was obvious and needed fixing was the lack of mobile website. 45% of all traffic to the old APS website was from a mobile device, but their website wasn’t mobile friendly, so this 45% of traffic only generated 3% of their orders.
It was agreed that a new website would be built along with a review of their Google Ads account and a comprehensive digital marketing campaign.
We designed and built a new responsive ecommerce website for APS on a bespoke, scalable ecommerce system which is flexible enough to grow and adapt with their business. A lot of time was spent researching their customer base and their competitors to ensure the new layout was as simple to use as possible.
Throughout the build we were fully aware that the plan was to increase the number of orders through the site, so our focus was on improving conversions.
Just by implementing various techniques to help improve conversions we have managed to instantly double the conversion rate compared to the previous website.
Google Ads Review
APS are running a very large and comprehensive Google Ads campaign which was generating all of their orders. However, they were spending a lot of money and after a quick look into the account we spotted a number of opportunities for improvement.
We agreed to undertake a full Google Ads audit and compiled a detailed report full of recommended changes to implement. From this audit we were asked to take over the Ads and implement our recommendations.
The results were immediate, just by implementing a few simple changes we managed to keep the number of orders at the same level, but reduce the average cost per click by 40%.
We have implemented a comprehensive digital marketing campaign to continually improve the website and the number of orders taken on the site. Site changes include implementing a smart search engine into the site to make finding products easier.