When ACC approached us to re-design their four websites, they stressed the importance of keeping them clean and simple to really let the books do the talking. We worked closely with their publishing software partner and developed an API to ensure that all four websites can be updated quickly and easily by their teams around the world. The UK and US versions for ACC Art Books and its sister company, Images Publishing, launched in late summer 2020.
In the 90 days following the launch we saw traffic increase by 34%, which includes increases in major channels of organic, referral traffic, and social traffic. The increase compared with the year before was even more impressive, at almost 60% more visits.
The more structured and targeted content of the new websites has likely contributed to more engagement, with a reduction in bounce rate and an increase in the time that visitors are spending on the website. We are really proud of the website and strongly recommend signing up to their newsletters, which offer a fascinating insight into new and exciting books being released, as well as older books that still stand the test of time.
“Creating a website was never going to be an easy process for us as we are so data driven, we knew we had a huge mountain to climb and some tough decisions to make. Along the way we made it harder for ourselves by changing the route a few times. Infotex guided us through the whole process, put up with a number of major changes along the way and got us to the top of the mountain and over the other side. We now have a much more current website, that is driving more traffic and ultimately helping us to sell more books along the way. ”
Vanessa Shorten | Director | ACC Art Books