Research helps you build a better picture of your digital audience, their behaviours, habits, and likely needs. Often thought of as something you do after the site is launched, it’s really an investment that’s worth making at the start of a digital project as its insights can influence decisions about site structure, content and user journeys.
Marketing is also an ongoing task, partly to keep track of how the landscape changes, partly to ensure your site remains as prominent a feature in it as possible.
SEO is keenly competed and complex. The insight of the digital team is vital what has always been a continually shifting territory. Presently it is multi-faceted drawing in aspects of site structure, content, and social media. It is a team project.
As the writer of this website can attest, mere words can scarce compete with the multi-media attractions of most websites, even those selling dishwasher tablets…. Do you really need a video to show you how to load it? Possibly not, but if you want to score highly, maybe you do.
In fifteen years PPC has become a huge industry built entirely on its accountability - what you spend is transparently linked to click-through returns. It is an efficient part of the market on which we advise and manage campaigns using Google Ads and Facebook Ads, indicating how, where, and when to assign budget.
“With algorithms constantly changing and new platforms emerging the digital world never stands still."
Discover how our team can help you on your journey.Talk to us today