Stephens Scown became a client over five years ago in search of a specialist to actualise a total upgrade of their site to help expand enquiries and income. Their new site, made on WordPress with a bespoke ‘Find Your Lawyer’ function, ensures that the team at Stephens Scown have a versatile and responsive CMS platform with unlimited authority over the content. Their site design is focused around photography of the local area to mirror the importance of neighbourhood to the company.
We continue to manage their SEO and reporting, with each different area of law tracked separately: for example, ‘employment’ and ‘family’ are monitored independently. To this day Stephens Scown are great at writing content for their blogs, social media, and campaigns, a quality which has been a huge driver of their growing success: the site’s organic traffic is up around 36% year on year (excluding March – July 2020).
When we first upgraded the Call To Actions on their article pages to include Next Steps and Get in Touch blocks, we immediately saw a 150% increase in conversion rate.
Creative, friendly and responsive. The team worked hard to make sure our website was delivered on time and budget. We really love working with them, it’s refreshingly easy to get projects and ideas across the finish line.
Kerry England | Stephens Scown
With the expertise that they have to offer, and so many legal questions needing answers, Stephens Scown’s content writing was particularly successful during the height of the pandemic. After posting articles relating to the furlough scheme in March, Stephens Scown’s organic site traffic went up by 236% from the month before, and then a further 78% in April. We worked with them to concentrate our search engine optimisation on coronavirus articles, and articles were continually adapted based on keywords that were gaining traction. We’re working with them now to strategically expand out their content, with new pieces of work planned for later this year.
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