A leading force in UK construction
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An already long-standing Infotex client, Stephens Scown approached us to improve their website and bring it in-line with their new branding. Alongside this they also wanted a better way to organise their extensive blog content and make it easier for visitors to navigate to the information they want to read about.
We worked with their brand designer to produce a new look homepage with clearer, simpler messaging. We also moved the main menu to a horizontal position, allowing for a new mega menu to make better use of the space across all pages of the website.
To improve user experience within the blog section, we designed and built an Info hub, which pulls together all types of content, from articles and videos to FAQs and latest news. All of these are categorised by key topics and include deeper links to related articles and the legal team that wrote them.
Alongside this project, we continue to manage Stephens Scown’s SEO and reporting, with each different area of law tracked separately. With the expertise that they have to offer, and so many legal questions needing answers, Stephens Scown’s content writing was particularly successful during the height of the pandemic.
After posting articles relating to the furlough scheme in March 2020, the organic site traffic went up by 236% from the month before, and then a further 78% in April 2020. We worked with them to concentrate our search engine optimisation on coronavirus articles, and articles were continually adapted based on keywords that were gaining traction.
Thank you Infotex legends, or should I say Magic-Men and Magic-Women, for absolutely smashing it with our new-look website! It is a thing of beauty, objectively speaking, and I am beyond grateful for what you and the rest of your team have achieved. Your support and guidance throughout have been thoroughly appreciated by myself and the rest of my team.
Sam Moles | Stephens Scown
We have made lots of improvements whilst working with Stephens Scown, including upgrading the Call To Actions on their article pages to include Next Steps and Get in Touch blocks, which immediately saw a 150% increase in conversion rate.
Organic traffic has continued to grow and it was up over 165% in 2020 against 2019. In 2021, adjusting for the effect of the extremely successful COVID-19 articles, we continue to see growth with over 60% higher organic traffic in Quarter 2 2021 against Quarter 2 2020.
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