Infotex have been running Scarlett & Mustard’s website for some years now, and it needed a little TLC to bring it up to date.
Scarlett & Mustard have a very strong brand identity that the refresh needed to maintain and enhance – their chunky fonts are backed by a vibrant colour palette that needed to shine through.
We retained Scarlett & Mustard’s WooCommerce website, so product editing and order process flows stayed familiar to the office team. With the redesign product and category pages have been tidied up to create a familiar user journey for customers on the site.
On the content side of things, product information has been expanded with more detailed information on ingredients, nutritional and dietary information, storage, and all important delivery costs and timescales. All the while emphasising, the fuss-free, energetic vibrancy of the brand.
Recipes clearly showcase the Scarlett & Mustard products used in them with links through for people to purchase. Recipe preparation and cooking times help indicate the level of effort required.
A My Account area has been added which will help support future marketing efforts of making repeat purchases as easy as possible. Watch this space for future additions!