Swiss Farm are focused on giving customers both excellence and value for money – a place where advice, inspiration, and products of excellence are all just part of the service.
They wanted to bring their traditional values and great service ethic to a 21st century digital audience. The new website had to showcase not just the skills and product on offer from their Ashbocking butchery, but also had to engage and interest the audience.
We wanted to create a feel of where customers could feel as if they were at Swiss Farm, and develop a rapport with the business and its vision.
We designed and developed simple, clean and well-structured pages that mirrored Swiss Farm’s honest, wholesome, and approachable attitude.
Throughout the build we were conscious that we needed to ensure the message of quality and value shone through. We accomplished this by developing a fuss-free layout, using a few bold, but traditional colours which didn’t detract from the product offering.
Working on this project has given us further insight into how to position an existing brand so that it appeals to a broad digital audience whilst maintaining the traditional values at the core of the business.
Since initially redeveloping the website, Swiss Farm have gone on to open two more shops, in Colchester and Aldeburgh.
Visit www.swissfarm.co.uk to find out more.