

Chris Bowers & Sons has the largest range of fruit trees in the UK, and has been an Infotex client since the early 2000s. Given the website’s age and the accumulated years of sales and product additions, we mutually agreed with the client to initiate a new project to design and build a new site using WordPress and WooCommerce.
The primary focus points of the new project were to:
The development of the new website presented a few complexities, including:
The newly designed website provides a modern platform for the client to conduct their online business more efficiently. By moving to WordPress/WooCommerce, we centralised operations, streamlining the management of orders, payments, and customer communications. Previously, the client was printing invoices and packing slips separately and using their payment gateway as the primary source of order information. With the new platform, all these processes are now seamlessly integrated.
On the digital marketing side, we now have much more granular control over product information, feeding shopping ads with essential information. Moreover, the new content management system enables the client to make frequent updates, such as adding new growing guides and promotion notices, with ease, ensuring that the website remains fresh and relevant.
This project demonstrates our commitment to helping long-standing clients modernise their digital presence and maintain a competitive edge in the e-commerce space. By upgrading the client’s website to a user-friendly and efficient platform, we have not only preserved their online reputation but also provided them with tools for continued growth and success.
Discover how our team can help you on your journey.
Talk to us today