TikTok is the new kid on the block a social media video sharing mobile app that also incorporates live broadcasting. The app has amassed an active user base of 500 million as of June 2018. It is available in 75 different languages since is was launched in 2016.
“TikTok was the most downloaded app on App Store in the third quarter of this year 2018 (beating Facebook and Instagram) with downloads growing from 92 million in the previous quarter to 185 million.”
The 15 second short form video sharing app originally known as Douyin owned by ByteDance a Chinese company was rebranded for the international market to be known as TikTok. The company merged with musical.ly a popular app used by 70 million young people in the US that was purchased for $1 billion in 2017.
TikTok’s Mission
“Our mission is to capture and present the world’s creativity, knowledge, and moments that matter, directly from the mobile phone. TikTok enables everyone to be a creator and encourages users to share their passion and creative expression through their videos.”
Features
The app allows users to create short video clips that are simple to edit on the go from your smartphone with built in special effects that include a variety of filters and emoji stickers. The app has a similar feel to other social media networks such as Snapchat and Instagram that feature filters and live broadcasting.
To shoot a music video the user chooses a song from TikTok’s music library that contain a variety of genres such as pop, hip-hop and rap from here the user can lip-sync to songs.
Other popular content creation ideas for TikTok videos typically include comedy skits, dance, vlogging, food, DIY, sports, memes, animals and more. The videos can be then shared across popular social media platforms.
Currently the majority of TikTok’s users are Generation Z however celebrities are starting to adopt the app such as Jimmy Fallon the host of NBC’s talkshow “The tonight show Jimmy Fallon”.
One of the apps feature is the hashtag challenge that allows users to create short videos that include music clips on certain topics such as lip syncing. Jimmy introduces a new segment in his show called “Tonight Show Challenges” and asks viewers to participate using the TikTok app to submit a version of his #tumbleweedchallenge for a chance to be featured on the show.
Over the Christmas period and New Years Eve TikTok launched its first large scale marketing campaign worldwide using a series of themed hashtags and challenges. In the UK the social media apps target market was young millennials in London running out-of-home (OOH) promotions an increasingly popular advertising medium. OOH advertising formats fall into six main categories: billboards, street, roads, highways, transit, and alternative. TikTok put on an impressive OOH display on new years eve at the Burj Khalifa skyscraper in Dubai, United Arab Emirates.
In summary there are many viral apps that come and go Vine being a classic example. TikTok has the advantage of a large userbase currently that is expanding at a rapid rate with around 800 million downloads going into the new year.
The social media app is backed up by its owner the massive privately held Chinese company ByteDance worth an estimated $78 billion. Live streaming is big business in China with the introduction of 5G rolling out, the country is looking to make its mark worldwide establishing a social media platform. It has entered the market at the right time as video is becoming more prominent.
A combination of its success or failure could lie in different areas whether that be the user experience, longevity of the app, trust in the companies privacy policy and future competitors. Facebook have quietly launched its own version of TikTok named Lasso which is lagging behind.
Youtube the billion dollar company started out in 2006 and was seen as just a small video platform featuring viral videos of cats and has now grown to become the worlds second largest search engine with multiple features including livestreaming.
Social media marketing agencies and advertisers have started to take notice of TikTok looking at the platforms top influencers for example Ariel Martin aka “Baby Ariel” the 18 year singer and US social media influencer with 29.2 million followers on the app. TikTok has the potential to become another social media platform for influencer marketing in 2019.
Attributing credit to marketing efforts has been the strife of marketers for decades. Luckily, we’ve gained a few tricks on our way and we can give you a great insight into the health of your campaign. In addition to this, with the key metrics available from industry leading tools, we can give you an even deeper look into your digital performance.
Traffic isn’t worth anything if users aren’t interacting in a way that is beneficial for your business. We track your website’s goals and optimise to make the completion of them more likely. For websites with high traffic we use A/B multivariate testing to isolate features that are holding back your goals. For smaller scale CRO we use tools like SessionCam to see how individuals are navigating around your page. There is always room for improvement and we look to squeeze every last bit of improvement out of your website.
The right KPIs (key performance indicators) can paint an accurate picture of your digital performance and inform future strategy. We’ll customise your reports to give you the most accurate representation of reality as possible. If you need a hand interpreting our performance reports we’ll be more than happy to give you a realistic explanation. Calculating ROI (return on investment) involves translating performance metrics into revenue. Although challenging, through clever attribution models and combining data sets we can give you reality driven assurances that your digital investment is paying off.
All useful information about your site lives here. Google Analytics is the perfect tool (in the right hands) to drill down into the data and mine precious insight that can be fed back into your online strategy.
Read more from our Digital Strategy Director, Tim, about predictive analytics.
Marketers can’t ignore the fact looking at data trends and how our society is evolving around technological advances influencer marketing is becoming a mainstream marketing channel.
The challenge for businesses is how to use it effectively to get the best return on investment avoiding the pitfalls that marketers can fall into when running influencer marketing campaigns for brands.
Brands must recognise at the moment influencer marketing is vunerable as a small percentage of influencers are trying to take advantage and cheat the system.
The giant company Unilever worth $62.62 billion dollars weighed in on their thoughts about influencer marketing
Keith Weed CMCO of Unilever is responsible for the marketing and communications gave a speech earlier this year at Cannes
“the industry has recognised that it must take a stronger stance on the integrity and transparency of influencer marketing”.
Luis Di Como, executive vice president for global media, Unilever
“I believe we are still in the early stages [of influencer marketing] and we need to continue working with influencers to see what measurement and success look like to create a mutual benefit partnership rooted in transparency and trust.”
With the rise of smartphones in the past 10 years users are impulse buying straight from their phones as a direct result from influencers.
“The average person in the UK spends more than a day a week online, according to a landmark report on the impact of the “decade of the smartphone”.
Ofcom, which compiled the report, attributes a large part of the surge in time online to the rise of smartphones, which are now used by 78 per cent of the population compared with just 17 per cent in 2008, the year after the first iPhone was launched.” Telegraph
What is a Social Media Influencer
An influencer is an individual that uses popular social media networks examples being Facebook, Instagram and Youtube to build credibility in their specific industry by creating authentic, engaging content for the influencers audience of followers.
Celebrity Influencers
Kylie Jenner has leveraged her fame as an influencer first appearing on the TV show “Keeping Up with the Kardashians”. The young entrepreneur makes an estimated $1 million per sponsored post on Instagram with a cool 120 million followers, she is currently worth $900 million dollars. However celebrity influencers have a lower engagement rate.
On the flip side micro-influencers have a much smaller audience between 1-100K but have a far higher engagement.
The Key Finding
When creating an Influencer marketing strategy an important variable to take into account is the age demographic whether that be for generation Z, millennials or generation X. They use social media channels and other online activities differently.
Gen Z
Marketers need to be open minded with Gen Z (13-24 year olds), according to Adweek
“The spending power is estimated at somewhere between $29 billion and $143 billion, easily eclipsing that of the millennial generation.”
In a digital world that is growing at a rapid rate with the introduction of machine learning and AI research at Facebook, Instagram and Twitter. There are constant changes that effect these Silicon Valley companies whether that be algorithm updates, the inclusion of ads that can change the user experience or external factors where governmental bodies could potentially regulate these private companies in the future.
When it comes to planning your social media marketing strategy Facebook advertising has a proven track record to deliver measurable results at an affordable price to increase your sales giving you the peace of mind that investing in this paid advertising channel is suitable for businesses of all sizes.
Setting up a Facebook ads campaign uses a powerful targeting option allowing your business to be seen by thousands of people who have the ability to buy your product or service. You have the advantage of controlling your media budget.
The facts don’t lie Facebook is the world’s largest social media platform with over 2 billion worldwide monthly active users. UK stats show 45% of UK Facebook users check their account several times a day.
Facebook is set to make $4 billion with over 90% of Facebook’s advertising revenue now coming from mobile which shows businesses are adopting Facebook ads as a marketing channel.
Facebook is expanding its reach to advertise on the cross-platform messaging service for mobile devices WhatsApp.
General Facebook Statistics
(Facebook active users can be defined as those which have logged in during the last 30 days October 2018).
Why Facebook ads?
Looking at Facebook stats there is a high probability that your customer is already on the social media platform.
Ad targeting
You can target Facebook users by a number of different indicators to get a maximin ROI for example demographics.
Ads Targeted by Demographics
What Makes a Great Facebook Ad?
It must be visually compelling with a professional photo of the product. A picture tells a thousand words and when the ad is correctly structured it is likely to be remembered opposed to written ads.
The ad must be relevant to the end user. Facebook ads is built around the model of Cost Per Click (CPC). You spend money when a user clicks on the ad, so it has to be relevant to your target audience otherwise you are wasting money.
The ad must have a precise, focused call to action.
Example Call to Action buttons
Facebook Ad Formats
Facebook Business Pages Stats
60 million businesses have a business page worldwide
Top 10 Leading Brand pages on Facebook in the UK 2018
Facebook Competition
Ranked by monthly active users (millions)
From the data provided Facebook is the dominant social media network and should be included in your overall marketing strategy.
Facebooks ad platform is incredibly profitable if set up correctly and optimised.
Our digital marketing team is on hand to answer any of your questions.
Contact Us Today so we can help you grow your business.
Businesses are now having to incorporate an Instagram marketing strategy alongside other social media networks as a large segment of Instagram users are a potential buyer of the businesses product or service.
Instagram History
Instagram is a social media networking service allowing users to share photos and videos. The app was created in October 2010 by Kevin Systrom and Mike Krieger.
Mark Zuckerberg the CEO of Facebook saw the potential of Instagram and in April 2012 bought the company for $1 billion, with a user base of 30 million. The young start up company had 13 employees at the time with zero revenue coming in.
As of June 2018 Instagram has hit 1 billion users and is expected to amount $6 billion worth of advertising revenue in 2018, with some analysts predicting this number to increase to $20 billion by 2020.
Despite Facebooks recent setbacks regarding the public’s confidence in their privacy policy, data breaches, and fluctuating stock prices, advertisers haven’t shyed away from the platforms powerful influence it has on consumers.
There is an arms race between Facebook, Instagram and Snapchat as to how many minutes per day a user is spending on these social apps. In June 2018 new data from the online measurement company SimilarWeb was released.
“Instagram users in the U.S. spent nearly as much time in the Android app as Facebook users spent on their app.
On average, Instagram users spent 53 minutes per day with the Android app in June — just five minutes less than Facebook users spent with their app. Snapchat users spent 49.5 minutes in the Snap app, on average.”
Why a Business Should use Instagram Advertising
Instagram is currently the platform where specific businesses need to be found on when looking at paid search across the different social media platforms in regards to brand awareness, followers, engagement, driving business sales and generating leads. Instagram advertising has the potential to get your business ahead of your competitors.
“Instagramers look to be inspired, be creative, explore photos, videos and watch IGTV which includes content from brands and businesses on the social media network.
Instagram Audience
Interested in advertising your business on Instagram?
Our digital marketing team have a wealth of experience helping businesses with social media advertising in research, planning, creating original campaigns that deliver results for your business.
When it comes to local search marketing services pre internet one traditional way to search for a local service or product would be to reach for the yellow pages or local directory. Fast forward to today and for many people google is the default place to go to obtain information about services and products. One factor to help you increase local SERP for your website is to build local citations.
What is a Local Citation?
A local citation is any online mention of the name, address, postcode (NAP) and phone number for a local business. Citations can occur on local business directories, on websites and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings. Local businesses can actively manage many citations to ensure data accuracy.
Citations can occur on:
Local generic business directories
Social and Review – oriented sites
Geo/Industry-Specific Niche Platforms
A business can look at building geographic and industry specific listing citations
An example citation directory of the restaurants industry in London
Across The Web
Local business citations can be built or earned by reaching out to a variety of publications such as blogs, news sites, maps, industry specific and government databases and accredited associations.
In addition to the essentional framework of a citation NAP name, address and postcode, citations can also include a number of other core features that enhance the user experience providing them with more information about the business.
The Most Important Citation Site Features
The state of Citations in 2018?
Local Search Experts
“The more prominent and consistent your business is online matters. When a search engine can see that you have more mentions than your competitors it only makes sense that this could affect the way the algorithm sees you as an entity. At the end of the day, getting citations done is a necessary evil. They are not as important as they were a few years ago, but the same thing holds true as it was back in the 90s. If you can get a link or a mention on a relevant website that your customers would care about, then go for it. The worst thing that can happen is you gain more traffic.” Ben Fisher
Google My Business (GMB)
Google has a specific feature when it comes to local search. Google my business is a free feature that make it easy for people to start building visibility in Google Search and Maps in your local community.
Core GMB listing Information
Business Name
For more information about Google My Business refer to the following article “Promote Your Business For Free With Google My Business Posts 2018″.
Our marketing department have a wealth of experience helping businesses improve their online presence through local marketing services.
The term voice search is a speech recognition technology that allows users to search by voice command by saying terms out loud to search the internet, or a portable device, rather than going to a search engine for example Google or Bing where the user has to type in a search term. In recent years we have seen the rise of smart phones and the applications they are using that effect our everyday lives personally and on a business level. Smart phones and smart speaker devices have driven a strong interest in voice search.
Smart Speaker Device Virtual Assistant
A smart speaker is a voice command device with an integrated virtual assistant.
What Are The Benefits Of A Smart Speaker?
A smart speaker offers the user an interactive handsfree experience, it is activated by a “hot word”. One of the first smart speaker devices is called Amazon Echo which was released to the U.S. public back in 2014, two years later it was launched in the U.K.
The virtual assistant integrated with Amazons smart devices is called Amazon Alexa. To activate the echo the hot word is “Alexa”. Alexa can answer your questions, follow your instructions and control your smart home devices. As of January 2018 there are 31 million Echo users in the U.S. If you are a fan of science fiction, Alexa was inspired by the computer voice of the infamous Starship Enterpise TV series originating back to the era of the 70’s.
Source: Canalys
Smart Speaker UK YouGov Poll
Smart speaker ownership among Britons has doubled in the last 6 months
What do Smart Speaker Owners Use Their Device For?
A Closer Look at Amazon Echo (2nd Generation)
The Features
“Amazon Echo connects to Alexa-a cloud-based voice service-to play music, make calls, set alarms and timers, ask questions, check your calendar, weather, traffic and sports scores, manage to-do and shopping lists, control compatible smart home devices, and more.
Just ask for a song, artist or genre from Amazon Music, Spotify, TuneIn and more. With multi-room music, you can play music on Echo devices in different rooms, available for Amazon Music, TuneIn and Spotify; Bluetooth not supported. Echo can also play audiobooks, radio stations, news briefings and more.
Call or message anyone hands-free who also has an Echo device or the Alexa App. Also, quickly connect to other Echo devices in your home using just your voice.
New speaker with Dolby processing that fills the room with immersive, 360° omnidirectional audio, and delivers crisp vocals, deep bass, and clear highs at louder volumes.
With seven microphones, beam-forming technology and noise cancellation, Echo hears you from any direction-even while music is playing.
Just ask Alexa to control your compatible smart lights, switches, TVs, thermostats and more
Alexa is always getting smarter and adding new features and skills. Just ask Alexa to request an Uber, order a pizza, get train times, and more.”
What Is an Alexa Skill?
Alexa is Amazon’s voice service and the brain behind tens of millions of devices like the Echo family of devices, Fire TV, Fire Tablet, and third-party products with built-in access to Alexa. Alexa provides capabilities, or skills, that enable customers to create a more personalized experience. There are now tens of thousands of cloud-based skills from brands like The Ellen DeGeneres Show, Universal Studios, and Uber as well as individual designers and developers.
Essential skills for your new Amazon Echo speaker
Google Home
This smart speaker device “Google home” series is integrated with “Google Assistant” as it tries to gain its market share behind Amazon Alexa its main competitor. As of January 2018 there were 14 million users of Google home in the U.S.
Google home has many similar functions to Amazon Alexa.
Various forms of both in-house and third-party services are integrated into Google Home, allowing users to speak voice commands to control interaction with them. Examples of supported services include Google Play Music, Spotify and iHeartRadio for audio, Netflix, YouTube and Google Photos for videos and photos, Google Calendar and Google Keep for tasks, and CNN, CNBC and The Wall Street Journal for news updates. New services are integrated on an ongoing basis.
Apple Home Pod
The Home Pod brings to the table outstanding sound quality integrated with Siri voice that is highly accurate which syncs with Apple Music. Apple Home Pod was released to the UK public in June 2018. The Home Pod initially received mixed reviews.
The Audio Technology Behind Home Pod
The Smart Speaker Privacy Debate
Firstly, internet users are now becoming more savvy understanding how their personal data is being used and stored. There has been an increase in ad-blocking on internet browsers.
We have seen more recently how social media network companies have been in front of U.S. congress and the E.U. parliament explaining how they handle and store their users data. A well-documented case was how Cambridge Analytica took advantage of Facebook members personal data.
The question is can users be confident in the big tech companies and the responsibilities they have to protect the individual. One can change the security and privacy settings for Amazon, Google and Apple smart speakers. Note it is worth reading the terms of service (privacy policies) for each manufacturer.
Voice search is becoming more common place and users will adapt in a positive way to embrace this technology as the digital lifestyle around us evolves in years to come.
Situated on the banks of the Deben, the Woodbridge Tide Mill has been harnessing the power of the river for over 800 years. Continuing to mill to this day, it is ranked as the number 1 thing to do in Woodbridge (TripAdvisor) and required an updateable website to entice and educate potential visitors.
Using the existing branding we incorporated a bright and bold website, that’s easy to navigate to make sure information is quickly found. Key information is available on every page, and details such as the Tide Mill Mouse and a flowing “swoosh” sets the design of the site apart.
The Tide Mill is a charity and receives little state funding, so the majority of upkeep costs are provided by the community and friends. We advised on using GoCardless which allows for cost effective regular repeat donations automatically, alleviating administration and complex paperwork. The site also invites people to be a volunteer, with milling roles through to PR and fund raising positions available.
Infotex have been delighted to support the Tide Mill, and look forward to many more years of milling and turning.
Why not take a look woodbridgetidemill.org.uk
Instagram have shaken up the social media and TV world by launching IGTV a new feature that allows users to post long form vertical videos with ease.
Prior to last week Instagram restricted the length of video you could upload depending on the post type:
IGTV allows videos as long as an hour long, enabling Instagramers, brands and influencers to create more engaging content. General accounts can post up to 10-minute long videos, however larger and verified accounts can upload videos of up to an hour.
IGTV can be accessed through Instagram or you can download the app separately.
Currently there are no ads on IGTV but it is likely that this is the direction it will head in. Brands therefore should be looking to utilise IGTV to create great content and partner with influencers.
Lele Pons, who has a whopping 25.2m Instagram followers, is planning to launch a new cooking show on IGTV, Gucci are sharing their fashion shows (https://www.instagram.com/tv/BkQOGu7hCRt) and Netflix posted an hour of Cole Sprouse eating a burger – and it has had over 750k views!
Think about the different features of Instagram and which feature best suits each piece of content. IGTV shouldn’t replace your stories. Stories are an opportunity to build brand personality – add annotations, make them fun and engaging without needing to invest too much resource into the creation.
IGTV also has great content analytics like Instagram itself. This will allow brands to analyse what content works best for them. ‘Audience Retention rate’ is a particularly useful metric giving a breakdown of the percentage of users who watched the video all the way to the end and you can see where in the video users drop off. All great learnings for content creation.
Instagram now has over 1 billion users – a great opportunity to reach your audience.
However, to cut through the mass of content you must invest in creative, inspiring videos. Don’t just make your videos longer because you can – use those extra seconds and minutes wisely. Instagramers will quickly tell you through comments, follows and analytics if your investment is delivering – and if it’s not go back to the drawing board, listen, plan and create.
Video isn’t the future it is now. Brands that do not embrace video as a media to engage with their target audience will get left behind.
More businesses in 2019 are including YouTube in their digital marketing strategy. The same marketing trend is occurring on other major social media networks – Facebook, Instagram, Snapchat and Linkedin.
Video content will account for 80% of all internet traffic by 2020. Video content gets up to 10x more reach and engagement compared to links and images
YouTube is increasing its international reach with a healthy audience due to the increased access to the internet for a number of reasons. Year on year first and developing world countries are spending billions of dollars in updating and building their national telecommunications infrastructure to increase broadband speed and reach.
The truth is that YouTube is the second largest social media platform after Facebook and it has broadly all the same generic features as other social media platforms and more:
Monthly active users:
YouTube Features
YouTube like all social media platforms can be used to link back to your site in numerous ways, helping to boost the traffic coming to your site as well as helping your SEO. YouTube videos are also indexed in the google search results
Let’s start with content. As with social media, you will need content for an audience to engage with. You have to create a “hook” at the start of the video. Your average viewer will decide to watch the video within the first 3-5 seconds due to the high volume of people watching video online and their short attention span.
70% of a videos performance will depend on how creative and authentic the content is.
Let’s start with content. As with social media, you will need something for an audience to engage with.
Where most people go wrong with YouTube content is that they try to make something that will go ‘viral’. In reality the chances of this happening are extremely slim. It is important to remember that just because you don’t have the biggest worldwide trending content doesn’t mean it isn’t attracting a new audience to your company.
Instead make something relevant. Whether it is a simple ‘how-to’ video, tutorials, unboxing, live streaming Q&A’s with your subscribers or something explaining your product or service, make sure that your brand comes across in a natural (and not too salesy) way.
Here are a few factors to consider when making your content:
YouTube can be a great place to advertise a product or service, it can persuade potential customers into buying your service over your competitors. So, make it something that stands out and get people engaged. Bring in you and your teams creativity or hire someone to help if you are not the creative type. Come up with something that will look great and get a relevant message across.
Like all of your content, your YouTube videos should reflect your business. So make sure that it has a clean professional look to it. It is worth investing some money and time into getting it right – you will still be spending a lot less than on a TV advert.
Once you have your content, there is more that you can do than just uploading it to YouTube. Here are few tips to get people to see the content you have created and use it to increase the traffic to your site.
Make sure that your videos are tagged to the right categories. YouTube does a great job of keeping its audience engaged, you will have probably noticed that you will be offered ‘related videos’ on the right-hand side of the page – take advantage of this. By making sure that your video is titled correctly and tagged to the right category your content can reach your target audience from similar videos they are already watching via related videos.
‘Favouriting’ other videos that align with your brand or product will mean that they show up on your channel, giving you a wider range of content on your channel homepage. Curating videos can be just as important as creating them so don’t be scared to share content from other brands that you align with.
The key objectives of creating content are to get people interested in your brand and onto your site. Your channel homepage can be linked back to the homepage of our site and the videos themselves.
Make sure that you have links in the description to lead potential customers back to site.
Annotations can also be added on top of the video at the end, again leading back to the site.
Make sure that if your video links to the relevant area of the site and not just the homepage. If the video is in reference to a certain product or service, make sure that it takes them directly to that page.
Your video shouldn’t just stay within YouTube. Post it on your website, share in on Facebook, Instagram, Linkedin, medium.com, Snapchat and Twitter, link to it from a newsletter – the more exposure it gets the more return you will get from it.
Now that you have content and few ideas for setting up your videos correctly we can move onto the bigger services that YouTube can offer your business.
YouTube offer a wide variety of advertising options including adverts after searches (similar to pay per click) and adverts before videos are played (pre-rolls). You can bid for YouTube keywords in the same way that you would bid on Google Adwords search network.
It is very easy to set up. All you will need is a video uploaded to YouTube, a Google Adwords account and then you are ready to launch your ad campaign.
Once you have everything set up you will be able to track your campaign with Adwords and the YouTube free analytics service, which lets you track the traffic your video gets as well as traffic generated from annotations.
If you want to learn more about getting started both YouTube and Google have produced fantastic guides for setting up your YouTube channel to help your business. If you would like to learn more about increasing your web presences don’t hesitate to give us a call on 01394 615 615 or email enquiries@infotex.co.uk
Family team Mark, Mardie and Robert Palmer together run East Anglia’s leading boutique portrait studio, Mark Palmer Photography. Mark opened his first studio in the 1980s in converted stables behind his grandparents’ business in Saxmundham, wanting to move away from dull staid portraiture and create images that he and Mardie wanted to hang on their walls. Mark Palmer Photography have been going from strength to strength and realised they needed to harness the power of digital marketing to capture a new audience and grow their business.
Mark Palmer Photography needed a responsive, easily editable website that could show off their beautiful work whilst at the same time reflecting them as a company. The new website needed to have a real simple design and layout to allow their imagery do the talking. It’s simple, crisp and guides the visitor through their processes seamlessly and encourages them to place an enquiry – which is exactly what any website should do.
We’re pretty proud of how it turned out, the client loves it and the feedback has been excellent.
Why not take a look www.markpalmerframlingham.co.uk
Thousands of digital marketers from around the world arrived for Brighton SEO with the knowledge they would have the privilege to learn and hear from the leading voices in the search marketing industry.
Again Kelvin Newman pulled off another successful and memorable search marketing conference.
It was great to meet, network and share ideas with digital marketing freelancers, executives, managers, CEO’s from agencies and passionate individuals who want to learn more about the industry and best business practices.
Of course, every year attendees love the goodies they get in their swag bags. Thanks to all the exhibitors and sponsors for their contributions.
There were many takeaways from the event, the overall trend is that SEO is still relevant more than ever and SEO will evolve over time adapting to new technologies, machine learning, A.I. and how humans will use the web in their daily personal and business life.
Chris from BrightLocal gave Infotex his summary of the days event:
“Every BrightonSEO is an invaluable source of knowledge and networking for the BrightLocal team, but this April’s conference was especially important for us. We’ve recently relocated to Brighton – and wanted to take this opportunity to really cement our position within the Brighton SEO community. It was great to sandwich the morning and afternoon sessions with a networking session – meeting loads of interesting digital marketers from Brighton, and further afield. We also made full use of having Greg Gifford in the UK – sending our newer recruits to his brilliant training session to brush up on local SEO (and 80s movies).
The sessions themselves were as interesting as ever – with a notable standout from Buzzsumo’s Steve Rayson and Brandwatch’s Giles Palmer exploring social sharing amid the content marketing boom.
It was also interesting to see reputation management gaining even more of the conference’s share of voice. We predict this will be one of the SEO trends most likely to grow in importance over the coming months.
A huge congrats to Kelvin for organising another excellent day – and making such a memorable entrance!”
Brightlocals chosen tweet of the day
SEMrush
One of the tools the digital marketing team at Infotex use is SEMrush who gave us the following comment about the conference “We loved it, and as usual, it was a treasury of knowledge and an opportunity to meet with wonderful people”
SEMrush have compiled a detailed slideshare that contains the main highlights of the days conference.
Link Research Tools
I picked up a signed copy of “Spagetti Code” by Christoph C Cemper the founder of linkresearchtools.com for our digital marketing team.
Socialpubli.com
Lucila Rios from socialpubli talked to Infotex about micro-influencers. From socialpubli’s web site they highlight the importance of micro-influencers.
“At SocialPubli.com, we believe that we are all influencers. Today, it’s not just people who have millions of followers who help to win over consumers. It has also been proven that micro-influencers, ordinary people, can be a very important component in a marketing strategy.”
Discover how our team can help you on your journey.
Talk to us today