Pinterest is often overlooked as a website to boost your SEO rankings when considering digital marketing strategies. Pinterest is usually regarded as an inspirational site for those interested in food, interior design and fashion, but it’s so much more. If you aren’t using Pinterest, you could be missing out on an opportunity. With over 150 million users that continue to grow, here is your guide to using Pinterest to boost your SEO.

1. Content is king

As with all websites and social media platforms, the content you produce needs to be good-quality and tailored to your audience. It’s no different with Pinterest. The backbone of the site is sharing new and unique content regularly. The SERPs monitor how many times a piece of content is shared, liked or re-pinned, so share content that’s unique, relevant or interesting. Pinterest provides a perfect platform to share blog posts, images, or products to help enhance your marketing strategy.

2. Optimise Your Profile

It’s important to make sure your business name is in the account name and username, along with a strong description about your company. Remember to include a number of searchable keywords, but don’t sacrifice quality; make sure it reads well.

3. Gain backlinks

Backlinks are an invaluable piece of SEO because search engines generate where your page ranks by considering the number of backlinks that lead people to your website. The more times your pin is viewed, the higher the backlinks to your website. You can even boost your backlinks further by inserting links into the captions of your photos and posts so that another backlink is created each time someone re-pins your image.

4. Keywords are vital

The trick behind keywords is finding the balance between not over-using them and using them effectively. Embrace the power of the #hashtag and use keywords in all of the descriptions of your pins. This will help increase your exposure on the web. You should also make sure your images are saved under your chosen keyword. An image won’t rank for “image2320”, but has a higher chance if it’s saved as its exact description.

Take advantage of Pinterest in-house analytics to track and analyse your progress so you can change your strategy in the future if needed.

If you’re interested in SEO strategies for your web design, then get in touch with us and we’d be happy to discuss all things SEO with you.

Author: Alice Mottram

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