Dynamic design for the UK’s largest loyalty programme
Helping brands understand and reach their customers needs and desires is essential to much of the work we do at Infotex, so we were excited about working with Nectar360, whose customer loyalty campaigns do just that – bring brands closer to their customers.
Project Overview
Following the amalgamation of i2C and Nectar Loyalty Ltd under The Sainsbury’s brand, and a complete brand refresh and B2B marketing strategy, Infotex were approached to build a new dynamic online marketing platform.
Nectar360 needed a website that would act as the cornerstone of all their marketing, and enable them to create vibrant engaging case studies and industry leading content.
Our Approach
We understood the critical importance of accurately translating their refreshed brand to the digital space.
To achieve this, we developed an exciting user experience (UX) that truly reflects their new identity. We also focused on creating a clear and intuitive navigation system, seamlessly linking their services to relevant case studies.
“The work you and the team have done has really helped me in my role in directing and delivering the website for our brand relaunch. The diligence, flexibility, proactiveness and knowledge support has been extremely important and the final product is exactly what we need as a digital platform”
Dan Hills | Design Director | Nectar360 Ltd
Design & Content Showcase
Working in close collaboration with the Nectar360 team, we crafted a design that effectively showcases their new brand and the impactful work they do.
Knowing that Nectar360’s case studies and campaign results were central to demonstrating their services, we ensured the design robustly supports a wide array of compelling content.
