Santa Claus is coming to town! As the festive season approaches, the online world gets busier and so do your customers. To make sure your website is ready to sleigh this Christmas, we’ve taken a little inspiration from the festive songbook.
Here’s how to get your website firmly on the Nice List this year…
“You better watch out…”
Keep an eye on your website’s performance.
Page speed, mobile responsiveness, and uptime can make or break the user experience during busy shopping periods. A slow or buggy site will send visitors clicking elsewhere faster than you can say “Ho ho ho”
Make sure any new images you’re adding are optimised for both size and format, check your site on your phone to make sure it’s useable on smaller screens and make sure you have reliable hosting and support.
“You better not cry…”
Don’t lose leads because of confusing navigation or unclear calls-to-action.
Visitors should be able to find what they need and take action without frustration. Whether that’s completing a purchase, filling out a form, or finding a phone number, each step should be simple and intuitive.
Make sure your calls-to-action are clear, consistent, and festive if appropriate (think “Book your Christmas slot” or “Select Christmas Gift Wrap”).
“You better not pout…”
Avoid neglecting your content!
Outdated, inconsistent, or uninspiring copy can leave visitors less than merry. Fresh, engaging content helps your site rank better in search engines and AI services, exposing you to new potential customers.
Make sure you update your homepage occasionally, and you can target your blog with seasonal flair. However, remember to keep it authentic and on-brand.
“I’m telling you why… Santa Claus is coming to town!”
Your audience is coming and they will be checking you twice before choosing where to spend their money.
Make sure your website feels trustworthy and welcoming. Ensure your contact details are easy to find and can you use review platforms such as Feefo or Trustpilot for authenticated feedback. If not include recent testimonials and / or case studies.
Show your credibility front and centre as it can make all the difference when customers are deciding who’s on their nice list.
“He’s making a list, and checking it twice…”
Make sure your search engine optimisation is carried across all the content you’re adding.
That includes alt text, headings (especially your H1s), and keyword-rich copy. The small details that help search engines understand and reward your site.
Keep SEO best practices in mind whenever you add new pages, blogs, or products.
“Gonna find out who’s naughty or nice…”
If your site still uses outdated design elements, broken links, or slow-loading images, it’s probably landed itself on the naughty list. On the other hand, clean design, clear messaging, and seamless functionality? That’s pure nice-list energy.
Do a “Santa scan” of your site – what would a first-time visitor think in the first five seconds?
“Santa Claus is coming to town!”
Christmas is one of the busiest times online and one of the best opportunities to connect with your existing and new audiences. Make sure your website is ready to greet them with festive warmth, smooth functionality, and content that truly converts.
