There‘s an increasing national debate about our children’s mental health and the impact of digital – especially smartphones and social media – on their development. I read more and more articles about this topic, and find I am having frequent conversations about it with people my age (our children are now adults, some of us are grandparents!), feeling we should do something. We are lucky enough to have grown up in happier times, with freedom to make a mess, and a mess of things. Being a bit bored, allowed to roam unmonitored, had its risks but it gave us resilience (and the opportunity to experience the highs that come after the lows!).
To quote Dame Rachel D’Souza, The Childrens Commissioner, “there is a growing group of children who are struggling with their mental health. This generation of children has experienced uniquely uncertain and challenging times. Some have spent some of their most formative years isolated and indoors ………… not all children have the support system and protective factors they need to thrive in these difficult circumstances.”
For me, this is also personal. I am not a complete stranger to depression and anxiety, and I am convinced that if I had not been blessed with opportunities to get outdoors (often reluctantly) and face physical challenges – hikes in mountains, jobs on farms, adventurous travel, and above all messing around in boats (sometimes called sailing), then I too might have fallen victim to mental illness, which can be so debilitating and blights so many lives.
With our small team in Infotex spanning a range of ages, and several parents in our midst, I have always been conscious of the need, in our techie world, for us to take care of our mental well being. I could have done a lot more, and been more systematic, but as we have ploughed and furrowed our way through the past 2 decades, some of them intense in their onlineness, to find ourselves in this post-Covid dystopian world of remote working and on-screen communication, we try to retain some contact with reality. We have had an Infotex golf club, a sailing club, an Ipswich Town Supporters club, and numerous “gatherings”, hack days and jollies, which have been a lot of fun and helped to keep us all grounded and connected to each other. As I write this, I realise we need to do more, and I must do something about that..
One of our traditions has been to take a team to run in the Suffolk Whole Hog – this is a ridiculous – but marvellous – annual event on a beautiful Suffolk farm, in which several hundred people with a diverse range of fitnesses, speeds and agilities all run together on a cross country course of several kilometres, dotted with hazards and obstacles.
Whilst there is a competitive spirit, and one or two of the Infotex team go at it hard, it’s the taking part that counts, and, in my case, as each year goes by it does get increasingly hard to get round in a respectable time. It certainly helps to have a purpose, so raising a bit of money for a good cause does force me out onto the circuit…
For me, messing about in boats has been the most consistent of my activities, and I do feel a certain passion for all it can provide. The pleasure is not just in the activity itself, but in having an awareness of the nautical aspect of any story, whether reading or watching videos. Even travelling on a cross channel ferry has an added interest, because you can look at the harbour and the other boats, interested in their course, speed and manoeuvres.
So this year I am really excited that on 6th October our team will be running the Whole Hog to raise funds for the the AYC Schools Sailing Trust – a wonderful small charity that gets young people from schools and youth groups out onto the water for a taste of adventure. The kind of adventure that I think sailing is uniquely brilliant for – creativity, confidence, teamwork, communication, determination, and independence. The Trust aims to offer young people in Suffolk the chance to learn to sail and to connect with the incredible beauty of Suffolk’s River Alde.
This summer 222 children came from 12 local schools, out of whom 3 children went on to do a full sailing course and crew in a proper race – so they are now sailors! Being outdoors, working as a team, learning about tide and the wind – every child that participates, even if for one day, gains something from this new experience whether it is learning to steer on their own, or conquering a fear of water. As a volunteer on the water, I was struck by how many of the children were completely unaware of Suffolk’s coast and rivers, and how positive this experience is for many of them.
There is plenty of scope to expand this to more schools – demand is outstripping supply and there is a waiting list. Despite an army of volunteers there are still costs. £50 pays for a child to participate in a training day, £500 is needed to pay for the transport for a school to get its young sailors to the water. We hope you will agree this is a very worthwhile project, which deserves to be supported, having as it does the potential to transform lives.
…and think of what I am putting myself through to try to attract your attention!]
Client Services Director Katie Robinson details her struggles in trying to buy 2024’s hottest tickets:
Instead of spending my Saturday morning having a relaxing breakfast with my family, I joined the millions of people across the country and around the world, trying to get tickets to Oasis.
Whilst I’m no stranger to the intensity of purchasing hotly anticipated tickets – indeed I have my own process and ‘proven method’ of success. This is the first time I have tried and failed.
Using multiple browsers and devices (with separate accounts) I found myself ‘queuing to join the queue’ just to access the TicketMaster website via my desktop.
On my mobile I ran into various error screens, including being accused of being a ‘bot’ and pushed out. I eventually made it to the real ‘queue’ only to find that 300,000 other people had made it there before me. Even the distraction of housework didn’t make up for the sheer waste of time spent watching the number drop down as people gave up hope – indeed when lunchtime arrived, I too had given up.
Perhaps a different ticketing provider would work? Sadly not; Gigs & Tours kindly refreshed the screen for me, until it too gave up and ‘timed out’.
So, other than possibly getting carried away with the hype and losing hours of my Saturday, what have I learnt? Well, if all of the social media feeds are to be believed – then the ticketing providers ‘should have anticipated this’ and ‘have better systems’ in place. However, working in the world of websites and systems, I know that it’s really not that simple. The sheer level of demand on these servers and databases all at one time means that it’s almost impossible for them to cope with that amount of traffic and offer a seamless experience for everyone. Throw into that the intensity of human emotion (and human error) with the panic of frantically clicking buttons and inputting wrong details – it is a useful reminder that no system is without its flaws – even the really big ones.
Others in our team also spent their weekend glued to their screens, credit cards at the ready:
Kris Parker, Account Manager:
Before tickets had been issued there were questions over the presale application, as it required users to opt-in to marketing in order to qualify – something that isn’t allowed under GDPR legislation. This prompted the ICO to state “Our guidance is clear and we expect all organisations to comply with direct marketing rules. We have received a complaint about this issue and are looking into it.” This, combined with surge pricing and high ticket resale, have soured Oasis’ long-awaited return to live performing for many fans.
The demand for tickets shouldn’t have been that much of a surprise – Oasis’ Knebworth shows in 1996 had an estimated 2.5 million people looking to purchase the ¼ million tickets available. Back then you could buy them by phone or at one of 16 local box offices (which only accepted cash or cheque). You also got a real physical ticket, so maybe the internet hasn’t improved everything?
As an account and project manager, maybe I’ve got to crowbar in some lesson here about management of expectation or pre-planning or something that I can then stick on LinkedIn. Or, maybe I should have just logged on earlier to get tickets. Maybe they’ll extend the tour. Maybe they’ll split up before their first show. Maybe? Definitely.
John Harman, Infrastructure Manager: We know that sites like Ticketmaster are no stranger to having large swells of traffic when new tickets are released, from a technical perspective the thought of architecting a system to handle over 1 million tickets being released concurrently where each can only be sold once and having millions of devices attempting to check which of those tickets are free simultaneously with each having multiple potential status’s is enough to cause a database administrator night sweats. Even aside their own system, there’s a multitude of dependencies such as payment & security providers who also need to be able to scale to accommodate. While there are tools to provide stress testing it would be almost impossible to design something to stress test the number of permutations which must have been going on in those servers on Saturday morning, no doubt there’s some engineers working out how to do that right now though, ready for whatever comes next.
While I hate to write about Christmas in September, getting prepared for the Christmas season should start early so you can make the most of it.
This is just a small reminder to get ahead of the game and make the most of it.
Pay-per-click, or PPC advertising, is a type of online advertising where advertisers pay a fee each time one of their ads is clicked by a user. It’s a way to buy website visits rather than earning them organically through search engine optimisation (SEO) or other methods. As part of our Google Ads series, we’ve put together a short explainer of how PPC works within Google Ads.
Creating ads and selecting keywords or phrases related to their products, services, or content. The chosen keywords are used to determine when and where these ads will appear.
Setting a maximum bid for each keyword. This bid represents the highest amount they are willing to pay when a user clicks on their ad after searching for a specific keyword. The bidding process is competitive, and higher bids can lead to better ad placement in search results.
When a user performs a Google search using one of the selected keywords, Google runs an ad auction. This auction determines which ads are displayed on the search results page.
The ad auction takes into account several factors, including the bid amount, ad quality, ad extensions, and the expected impact of ad formats and ad relevance. Google calculates an “Ad Rank” for each ad, which determines its position in the search results.
The highest-ranking ads from the auction are displayed to users on the search results page. When a user clicks on one of these ads, the advertiser is charged the cost per click (CPC), which is the actual amount they need to pay for that click.
You can find the rest of our Google Ads blog series covering keyword research and how to get the most out of Google Ads on our main News page.
It’s always worth being up to date with Google and their latest advice and updates to ensure you and your business online are as efficient as possible. And with the Google Analytics 4 transition complete, it’s time to turn your attention to Google Consent Mode v2 if you haven’t already. Don’t worry, below we give you the low down so you don’t get left behind and what you need to consider to be ahead.
What is Google Consent Mode V2
Google Consent Mode V2 is an update to user consent relating to cookies and the collection of user data into Google Analytics (GA4), and Google Advertising therefore improving user privacy and data compliance.
It’s ultimately for anyone using Google Ads in the EEA (European Economic area) with remarketing, or audiences that need to get consent first. Being proactive in gaining a user’s consent, but still getting information on the interaction if they deny it.
What you need to know about it:
There has been some conflicting information surrounding the topic, regarding if you need to implement this or not, specifically for those in the UK. The deadline to gain the extra benefits for websites operating in the EEA was the 6th March this year. That being said, it’s unclear if that is related to us here in the UK, and while Google Support docs still reference EEA, Microsoft has explicitly stated that the UK will soon face this requirement for websites using their advertising platform.
If you don’t have it implemented, it limits the amount of personalisation you can have on your Google ads and potentially render them less effective. This would be due to the quality of data it would collect which in turn helps you target your ads effectively.
In order to implement Consent Mode V2 successfully there are some changes required to the setting in your CMP (Cookie Management Platform), and in your GA4 account.
What should I do as a Website owner?
If you haven’t already it’s best to get set up regardless both in Google analytics and your CMP, enabling you to be at the forefront of compliance recommendations.
With using Google Ads it’s best to implement Google Consent Mode V2 so you can collect more data than otherwise would be collected with normal pro-active cookie consent signals.
Sounds good right? These changes should be straightforward to implement and we encourage all our clients to do so, especially those running advertising campaigns.
Does it impact me as a user?
As a user, all this means is you have greater control over your data, with clearer cookies and privacy policies on show, and what data you would like to share for what purposes.
Keyword research plays a pivotal role in Google Ads (formerly known as Google AdWords). When you’re creating and optimising Google Ads campaigns, keyword research is a fundamental step. After all, knowing the right keywords to include can make the difference between a successful ad campaign and one that falls flat.
Here are the many ways that keyword research is related to Google Ads.
Keyword research is the foundation of any Google Ads campaign. You start by selecting relevant keywords that align with your products, services, or goals. These keywords trigger your ads to appear when users search for those terms on Google.
The next step is using keyword research tools to identify the most appropriate and effective keywords for your ad campaigns. The goal is to choose keywords that are not only relevant but also have sufficient search volume to reach your target audience. The more people searching and finding your business via the right keywords will improve your chances of ranking well.
It might sound counterintuitive, but negative keywords can help improve your search ranking. As well as selecting target keywords, researching and incorporating negative keywords — the terms you don’t wish to appear for — can help to filter out irrelevant traffic and prevent wasted ad spend.
The competitiveness and cost of keywords play a role in bid strategy. Keyword research helps you understand the bidding landscape and set appropriate bids to achieve your advertising goals.
The relevance of the chosen keywords to ads and landing pages is a key factor in Google’s Quality Score. Higher Quality Scores can result in better ad positioning and lower costs. Remember, effective keyword research ensures alignment and relevance.
Keyword research influences the ad copy you create and the content on your landing pages. Your ads should match the search intent of the keywords you’re targeting to improve click-through rates and conversions.
Google Ads allows different keyword match types, including broad match, phrase match, exact match, and broad match modifier. Keyword research helps decide which match types to use based on campaign objectives.
Keyword research may reveal valuable long-tail keywords that have lower competition and can be cost-effective for reaching a highly targeted audience. These long-tail keywords can be short phrases rather than individual words and may match your customer’s frequently asked questions.
Things change all the time online, and ongoing keyword research can help discover new keywords to expand campaigns and reach more potential customers.
By monitoring Google Ads campaigns, you can make data-driven decisions based on the performance of chosen keywords. Adjusting bids, creating new ad groups, or pausing underperforming keywords based on the data you gather.
Our Google Ads blog series will keep you updated on all the latest changes in Google Ads. Follow the blog for more information and posts.
Right now, an estimated 328.77 million terabytes of data are created every day. And those terabytes soon add up — in 2023, there were 120 zettabytes of data generated around the world. And vast quantities of data is user-generated with video accounting for more than half of all internet data traffic.
With the data market estimated to be worth $400 billion by 2030, what changes can we expect to see in the next few years? The next three factors will have a large impact on the future of data.
How will big data change? Well, it’s going to get bigger. A lot bigger. Machine learning and GenAI tools are showing no signs of slowing down and they need to be trained on ever larger and more up-to-date data sets to increase their knowledge. These data sets help to spot patterns and inform decision-making. With personalisation set to be a major trend this year and into the future, big data and GenAI may increasingly be used to tailor targeted advertising, create user-focused online journeys, and refine customer service sequences.
The constantly evolving and hugely interconnected Internet of Things (IoT) will be another creator of vast amounts of data. IoT connections are predicted to hit 38 billion by 2030, with most of the focus on smart home and buildings technologies. There will be more IoT devices in your home than you might think, including smart alarms, temperature sensors, speakers, cameras and maybe even door locks. The latest generation of cars are effectively IoT devices reporting every action back to their creator. Each device will capture data, and with future GenAI integrations, the opportunities for this interconnected data to improve people’s quality of life and improve efficiencies are huge. When it comes to analysing that data, the opportunities for further personalisation are infinite.
Google Analytics 4, or GA4 launched in 2020 and replaced Universal Analytics in 2023.
While GA4 can’t currently migrate existing data from Universal Analytics, the quality and quantity of data it can deliver can be hugely beneficial for businesses looking to find out more information on the effectiveness of content, on website traffic, conversion rates and more. With a wealth of audience data at your fingertips, you can tailor your website and marketing content for maximum results. This better data will allow you to make better data decisions, and keep pace with customer expectations.
While having all the data in the world sounds appealing, you need to focus your efforts on the parts that matter most while maintaining its safety and relevance. Whether that’s audience data, consumer insights data, website traffic, or something else, only you know what is most important for your business.
If you need to catch up on any blogs in our data series, you can go back to the beginning and read more. Make sure you’re following the Infotex blog for more insights throughout the year.
Google Ads is an online advertising platform provided by Google that allows businesses and advertisers to display their ads on Google’s search engine results pages (SERPs), websites within the Google Display Network, YouTube, and various other Google partner sites. It is a pay-per-click (PPC) advertising system where advertisers bid on keywords and pay for their ads when users click on them.
Responsive search ads let you create an ad that adapts to show more relevant messages to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads automatically tests different combinations and learns which combinations perform best.
Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It’s designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google’s channels like YouTube, Display, Search, Discover, Gmail and Maps.
Discovery ads appear in places where people are most likely researching products or watching product reviews including the YouTube homepage for example. Google users can opt out of the data that’s tracked to put together targeted Discovery Ads, but most people don’t and Google claims it can reach up to 3 billion users. Google does this by tracking users:
A display ad is a type of online advertisement that displays images or videos that appear across millions of websites worldwide that are part of Google’s Display Network, e.g YouTube, appearing on third-party websites.
Shopping ads use your product catalogue to showcase e-commerce optimised ads across the Google Search and Display networks. Google’s automatic targeting shows what it thinks is the most relevant product for a user’s search Google shows product listings – both ads & organic results in an e-commerce inspired layout that’s easy to browse, click through, and buy. Example:
This article is part of our blog series, Websites 101, lightly introducing and explaining important topics on everything to do with websites, including design, digital marketing, software, infrastructure and beyond.
If you have a question you want answered as part of the Websites 101 blog series? Get in touch to let us know.
We’ve been exploring some of the most commonly asked questions and the areas of data that can feel confusing. When it comes to data, one law that everyone must obey is GDPR. But what is the GDPR, how does it affect businesses in the UK and how do you know if your data is safe?
GDPR, or the General Data Protection Regulation, is a European Union law that affects the way data is stored and shared across the EU. Despite the UK leaving the EU, GDPR still applies to all businesses trading in the UK. The main aspects of UK GDPR you need to consider when you’re working online and sharing information is anything that involves processing and storing personal data. Customer personal information includes their names, email addresses, physical addresses, and any other personally identifiable information, or PII. Handling personal data is a big responsibility for any business, and since GDPR was first introduced in 2018, the way businesses handle and store PII has changed for the better.
GDPR is based on seven principles of data protection and eight data privacy rights for customers. The principles of data protection:
And the 8 privacy rights:
These principles and customer rights combine to make a powerful framework for storing and handling data, designed to keep everyone safe and everyone’s personal data secure from hacks and cyber attacks. With email and phishing scams on the rise, data must be kept safe to ensure customer trust. Some of the most common questions we are asked as an online business are about personal data, and how it is stored. Here are just a few of them.
Most personal data is stored like any other data: either digitally on a local or cloud drive, and sometimes physically on paper. Online storage options like OneDrive or Google Drive are common cloud applications being used all over the world and are popular due to their ease of access and user-friendly nature. The cloud data is then held in data centres and protected by robust cybersecurity principles.
There is no single answer to this because security is always about the weakest link. Ask yourself if the website is requesting excessive amounts of personal data and review its privacy policy to understand how any data you do share is going to be stored, processed, and more importantly who they are going to share it with.
We don’t recommend forwarding emails that contain personal information or data. You need consent from the original sender, and if you’re still not sure then consider removing the personal data before forwarding.
While forwarding an email is not illegal, mishandling any personal data within it is in breach of GDPR and can result in hefty fines — even if you didn’t mean to. Some companies choose end-to-end email encryption to make sure everything sent within and outside the company is safe — check out our previous blog all about cybersecurity to find out more about encryption.
Have you conducted a Data Protection Impact Assessment (DPIA) on the data you are storing? The outcome of that assessment will often help to define any additional compliance requirements. The UK Government’s appointed Information Commissioner’s Office offers a quiz and checklist which are a great starting point. You will need to pay special attention to what the ICO identifies as ‘special category data’, this includes, among other things, personal data about an individual’s racial or ethnic origin, their sexual orientation, or data about their health. Special category data requires that you meet some specific conditions before processing it and you will need to keep records and consider any risks associated with processing it before you do so.
We take your privacy seriously and only collect what we need to get in touch with you, such as your name and email address. In fact, those details never leave the immediate business and can be deleted or anonymised if you ask us to remove your details. We have a comprehensive privacy policy that covers what personal information we collect from you and why. We know that it’s the little things that matter — like knowing your data is in safe hands when you work with Infotex.
For more information on how we look after your data, check out our privacy policy and revisit past blogs on cybersecurity and cloud storage.
Last year the “old” Google Analytics – Universal Analytics or UA – stopped collecting any more data. From 1st July 2024, they will no longer provide access to the old data and will be deleting it from their system.
Collecting website statistics allows you to be able to compare different date ranges and see how behaviour on the website has changed over time – are you getting more visitors now, are they visiting different pages than before etc.
With the removal of UA data, unless you take action, you’ll only be able to go as far back as the data you have in the latest version of Analytics – Google Analytics 4.
Firstly, do you really need it? Is retaining website activity that is multiple years old actually useful, or is it just going to sit in a batch of files somewhere unviewed and unloved? Exact like for like comparisons between UA and GA4 aren’t possible, and the disruptions of the pandemic would also mean issues comparing like with like over multiple years.
If you do want to keep it, decide what data is important for you. UA held a huge amount of information that the vast majority of users never viewed. As a basic starter, for most people important information was how many site visitors, how they found your site, and which pages were viewed. But is knowing which countries people visited you from or changes in mobile vs desktop access also important?
You should also consider how granular you need the data – this could be monthly for something like site visitors, but for country visits it could be annual.
Lastly, how will you want to use that data in the future. E.g. would a PDF of a graph of visitors per month be OK, or is it something you want to regularly compare to more recent data? If the latter you’ll want the data in a spreadsheet so you can run your own analysis.
This is going to depend on exactly what you want to keep, but for a basic overview of site performance it will be exporting to multiple PDF files.
To do this, log in to your Google Analytics account, and go to Audience: Overview. Select the required date range at the top right. You may want to export multiple of these reports, one for each year. Select Export : PDF to create your file.
We’d recommend repeating this process for the Acquisition: All Traffic: Channels, and Source / Medium reports and the Behaviour: Site Content: All Pages and Landing Pages reports.
This will give a basic overview of site performance and behaviour per year. You may want to increase the number of rows shown to give greater insight (especially for page data) as 10 can be quite limiting.
NHS organisations rightly place a high level of importance on maintaining the security and integrity of the data within their systems. As a supplier of systems to NHS organisations we take a similar view of the importance of data security.
Within the context of the NHS, and those working on behalf of it, the framework for handling information securely and confidentially is known as Information Governance (IG). IG allows organisations and individuals to manage patient, personal and sensitive information legally, securely, efficiently and effectively in order to deliver the best possible healthcare and services. We tend to think of data security as relating to electronic information but with so much NHS information still paper-based, any IG practices must also consider the safety and security of paper records.
Information Governance covers system and process management, records management, data quality and data protection. It also should encompass the controls needed to ensure that if information is shared either internally or externally to the organisation then that is done securely while maintaining confidentiality and that any sharing observes the needs of both the organisation providing services and the people it serves.
The legal framework governing the use of personal confidential data in healthcare is complex. It includes:
To verify our awareness of, and compliance with NHS Information Governance standards the Infotex Systems team annually completes the Data Security and Protection (DSP) Toolkit, formerly known as the Information Governance toolkit. This is an online self-assessment tool that any organisation with access to NHS patient data and systems must complete. In fact, we exceeded the standards required for our 2022/23 assessment. (2023-24 is due to start very soon). The DSP Toolkit is similar to the Cyber Essentials Plus accreditation also held by Infotex, but has a specific focus on requirements for NHS organisations.
The DSP Toolkit measures an organisation against 10 data security standards defined by the National Data Guardian. The standards cover a wide range of data security topics including the importance of ensuring that personal confidential data is handled, stored and transmitted securely, enforcing regular staff training and ensuring that staff have the appropriate level of access to data for their role based on the principle of least privilege. At the end of the self-assessment process, an organisation then has its compliance data published on the DSP Toolkit website to show how they are complying with the 10 standards.
As well as maintaining our processes and procedures to comply with NHS requirements the Infotex Systems team ensures that any systems that we build and deliver also follow these same standards. We apply the same standards to systems we build for both NHS and non-NHS customers to ensure the highest standards of information security for all of our customers.
What do you do if you want more control over the front-end but still benefit from the content management capabilities of WordPress? This is where the “headless” approach comes in.
WordPress is a full-featured content management system that enables the creation of standalone websites. That is, a website built on a single codebase with tight integration between all parts of the system (front-end and back-end). Because of this, WordPress can offer rapid development through the use of plugins which can affect both the administration side of the website and the presentation side. The caveat to this is that to gain these benefits, you must write a theme that adheres to the WordPress specification.
Headless refers to the separation of the backend (content storage) from the front-end (dealing with the presentation). A headless CMS allows you to create, edit, and store content but has no way to display that content on its own. The headless CMS will also have an API (Application Programming Interface) that defines how other systems are able to communicate with it in order to access the content.
WordPress does not have a headless mode per se but this can be achieved by hosting WordPress on a domain (or subdomain such as cms.yourwebsite.com), creating a blank theme, and redirecting traffic from the WordPress site to somewhere else (for example, the frontend domain).
In doing this you will have the ability to use the WordPress CMS to create content but it will not be visible anywhere.
There are numerous frontend frameworks available today, written in any number of languages. You could even write the whole website front-end from scratch without a framework (using pure HTML, CSS & JavaScript). However, for its speed, ease of use, and strong development community, our preference is to use NextJS. NextJS is a ReactJS-based front-end framework with lots of modern features like routing, server-side rendering, and static generation. All of these aid in building a website quickly with a focus on performance.
WordPress provides, what is known as, a REST API out-of-the-box which it is perfectly possible to use to fetch posts, pages, tags etc from the WordPress CMS. To gain a bit more control, we can use GraphQL which is a query language for APIs and allows us to dictate what data to return in our API request. This results in faster responses and better privacy (due to unnecessary data being excluded).
There are many approaches to building a modern website and we believe strongly in the capabilities offered by a well-configured WordPress CMS with a well-built integrated theme. For the majority of projects, this can take you a long way and offers compelling value. However, for some projects, or clients, the flexibility offered by the headless approach can produce a fast, scalable solution whilst still leveraging the power of a CMS such as WordPress.
Discover how our team can help you on your journey.
Talk to us today