Delivering engaging, innovative content for your business is hard work, especially when you’re trying to sell a product or service. When you hit a creative roadblock it can be hard to know where to start. We’ve come up with some great ideas to kickstart your social media campaign, increase user engagement and build those all-important followers.

1. Contests

If you’re marketing a product, why not encourage your followers to showcase it? Open up a photography or video contest asking people to capture your product with a relevant hashtag. You’ll get lots of user-generated content you can then reuse: perfect for highlighting a new product launch, branding update or special offer!

2. How-to guides

Giving your followers something extra can really aid in loyalty and engagement. How-to guides are popular, giving customers an insight into your processes and can help your followers engage with your offering on a deeper level. Ask them to share the results of their project once they finish.

3. Cast your vote

Remember Boaty McBoatface? Everybody loves to have their say. If you’re launching something new, hold a Twitter vote to give followers a say on its colour, name or function. They’ll be invested in the new product ready for launch and you’ll gain valuable feedback from the people who really matter.

4. Jump on a hashtag

Trending hashtags are perfect to instantly grab the attention of a whole new audience. You might choose to share some images for #mondaymotivation, have your say on #internationalwomensday or take part in the Ice Bucket Challenge. A little bit of research and your brand visibility can improve in an instant.

5. Try something new

If your content is still feeling old, jump on to a platform that’s new to you. Show people around your office with Vine or capture your processes on Instagram. Or have a go at a feature you’ve been avoiding. Facebook Live is perfect for connecting in a meaningful way with your followers. There are new audiences everywhere – all you have to do is reach out to them.

For help planning your social media campaigns, get in touch.

Author: Ollie Keates

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