With every design decision we’ll always balance it against the needs of the users of the site.
We know its crucial to integrate empathy and compassion into the design process because, at the end of the day, it’s people that will be using the site and making it profitable.
We don’t want traffic, we want users interacting with your site in a way that is beneficial for your business. That way, our goals are tied to your goals.
We don’t leave UX optimisations solely to intuition and experience, we’re always willing to stand corrected if the data proves otherwise. By using multivariate testing for high traffic websites, we can make an educated next move based on statistical certainties. For websites with less traffic, we can use tools like SessionCam to record anonymous users interacting with your site, particularly focusing on those struggling to navigate to your goals. We’re always looking to improve websites.